Today, becoming the best is also not enough. Beating competition is not enough. You need to not just beat, but defeat competition in such a manner that they find it impossible to compete with you. You change the rules such that you stand totally apart. With a zillion similar brands popping up everywhere, you need to “change” to stand apart. As Kim and Mauborgne of Blue Ocean strategy said, “by just beating competition you remain in the ‘red-waters’, but when you create a new game, competition becomes irrelevant and you move to blue waters.”
It’s important to remember not to forget to change, especially when you are growing. Growth gives satisfaction and that’s no good. As Katsuaki Watanabe, the President of Toyota Motor Co. once said: “Everyone should be dissatisfi ed, with the present situation.” Don’t be satisfy ed with the status quo, even if you are the best. Don’t be afraid to change. Change is always good.
source"rajita chaudhuri.blog
